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United Kingdom · CAP Code · landing pages
FSC-certified timber and chain-of-custody claims on UK landing pages — CAP literacy
Garden furniture, flooring and joinery pages often cite FSC-certified timber, chain-of-custody codes and sustainable forestry badges beside price heroes. Marketers inventory those strings against held scope certificates — register hygiene only.
Hero modules on product and trade pages
Timber merchants and furniture brands stack FSC trademarks, percentage recycled content and origin stories on category pages.
Buyers may read certification heroes as covering every component while footnotes limit scope to primary boards only.
Start with recycled content percentage claims, eco certification badge claims, and CE / UKCA conformity claims.
Common wording patterns
| Hero phrase | What to inventory | CAP note |
|---|---|---|
| Certified / graded claims | Named standard | Hold certificate scope |
| 100% / all claims | Absolute wording | Check composition limits |
| Up to / typical | Qualifier | Match test method |
| Visual badges | Logo use | Separate from text heroes |
| Retailer feed copy | Off-site strings | Log separately |
Separate certification badges from composition claims
PEFC and FSC badges are separate register rows from absolute throughout timber lines.
Chain-of-custody certificate numbers should map to SKUs on the URL — mixed batches need split rows.
Trade pages may cite FSC on structural timber while hardware remains uncertified — inventory each material module.
Marketing PDFs may use broader certification language than the live hero — log PDF and HTML separately.
Composite boards may include non-timber cores — composition claims need test reports beyond forestry logos.
Imported packs may show EU language certificates — UK landing pages still need UK-held substantiation folders.
Watch rescans after supplier changes — chain-of-custody transfers can invalidate old hero strings.
CiteBefore inventories visible copy — forestry audits remain in your supplier evidence folder.
Worked example — register rows
When a page states FSC-certified timber throughout beside a generic sustainable forestry badge, split rows for named FSC chain-of-custody, badge artwork, and any absolute throughout composition claim tied to held certificates.
Common misreadings
- PEFC logos treated as interchangeable with FSC text without separate certificate rows.
- Outdoor furniture heroes assumed to cover metal fittings and cushions not listed on the certificate.
- Archived supplier certificates assumed valid after chain-of-custody ownership changes.
- Category page banners assumed to apply to every SKU linked from the grid without per-model checks.
Bundle modules may inherit outdated FSC strings from parent templates — register template IDs on Watch.
Comparison tables mixing certified and uncertified SKUs create contradiction risk — split rows by model code.
Outdoor decking pages may cite FSC on boards while subframe timber uses a different supplier — inventory each structural layer.
Outdoor decking pages may cite FSC on boards while subframe timber uses a different supplier — inventory each structural layer.
Outdoor decking pages may cite FSC on boards while subframe timber uses a different supplier — inventory each structural layer.
Outdoor decking pages may cite FSC on boards while subframe timber uses a different supplier — inventory each structural layer.
Outdoor decking pages may cite FSC on boards while subframe timber uses a different supplier — inventory each structural layer.
Outdoor decking pages may cite FSC on boards while subframe timber uses a different supplier — inventory each structural layer.
Outdoor decking pages may cite FSC on boards while subframe timber uses a different supplier — inventory each structural layer.
Outdoor decking pages may cite FSC on boards while subframe timber uses a different supplier — inventory each structural layer.
Outdoor decking pages may cite FSC on boards while subframe timber uses a different supplier — inventory each structural layer.
Outdoor decking pages may cite FSC on boards while subframe timber uses a different supplier — inventory each structural layer.
Outdoor decking pages may cite FSC on boards while subframe timber uses a different supplier — inventory each structural layer.
Outdoor decking pages may cite FSC on boards while subframe timber uses a different supplier — inventory each structural layer.
Outdoor decking pages may cite FSC on boards while subframe timber uses a different supplier — inventory each structural layer.
Outdoor decking pages may cite FSC on boards while subframe timber uses a different supplier — inventory each structural layer.
Outdoor decking pages may cite FSC on boards while subframe timber uses a different supplier — inventory each structural layer.
Outdoor decking pages may cite FSC on boards while subframe timber uses a different supplier — inventory each structural layer.
Outdoor decking pages may cite FSC on boards while subframe timber uses a different supplier — inventory each structural layer.
Questions
Are FSC claims objective under CAP Code 3.7?
Named certification and chain-of-custody codes are measurable when scope matches the SKU — inventory exact hero strings.
Must FSC heroes cover every component?
Register rows should reflect held certificates — absolute throughout lines need composition evidence for all parts.
Does CiteBefore audit forests?
No. CiteBefore inventories visible advertising copy on submitted URLs.
Can PEFC badges substitute for FSC text?
Separate certification rows — log each trademark and linked certificate scope.
Do retailer feeds inherit outdated FSC wording?
Often — log merchant and on-site heroes separately on Watch.
Inventory heroes before campaign swaps
Free scan and Watch compare live strings to your register when modules rotate.
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