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United Kingdom · CAP Code · landing pages
Stainless steel grade and alloy claims on UK landing pages — CAP literacy
Cookware, catering equipment and fixings pages cite 18/10 stainless, 316 marine grade and surgical steel heroes beside durability promises. Marketers inventory alloy claims against material test folders — not ASA clearance.
Hero modules on product and trade pages
Catering and hardware brands promise 18/10, 304 or 316 grades on hero rows beside lifetime durability language.
Shoppers may assume marine-grade labels apply to every component while handles use different alloys.
Start with corrosion resistant coating claims, load capacity claims, and food contact safety claims.
Common wording patterns
| Hero phrase | What to inventory | CAP note |
|---|---|---|
| Certified / graded claims | Named standard | Hold certificate scope |
| 100% / all claims | Absolute wording | Check composition limits |
| Up to / typical | Qualifier | Match test method |
| Visual badges | Logo use | Separate from text heroes |
| Retailer feed copy | Off-site strings | Log separately |
Separate certification badges from composition claims
Grade numbers are objective claims — hold mill certificates or supplier attestations per SKU.
Surgical steel marketing may blur medical device rules — inventory consumer product claims only on landing pages.
Coated or clad pans may use grade claims for inner layers only — footnotes belong in register scope notes.
Saltwater environment claims need matched alloy rows — do not merge poolside and kitchen heroes without evidence.
Magnetism claims about stainless grades intersect alloy chemistry — separate magnet test rows from corrosion heroes.
Retail comparison charts may mislabel series names — inventory exact strings not internal product codes.
Import listings may translate grade names loosely — log UK hero wording after localisation.
CiteBefore does not run metallurgy tests — lab reports stay in product folders.
Worked example — register rows
When a page states marine-grade 316 stainless beside a surgical steel badge, split rows for alloy grade numbers, component scope such as lid versus base, and any environment claim tied to saltwater test folders.
Common misreadings
- 316 labels applied to cosmetic trim while load-bearing parts use a lower grade without separate rows.
- Surgical steel marketing assumed to imply medical device approval on general cookware pages.
- Magnetism myths used as grade shorthand without linking to held mill test certificates.
- Set photography assumed to share one alloy grade across every visible pan in the bundle image.
Bundle sets may mix grades across pieces — split register rows per item in photography captions.
Refurb or outlet pages may omit grade heroes present on primary URLs — rescan outlet templates separately.
Catering supply pages may cite 18/10 on pan bodies while lids use ferritic grades — register each component line.
Catering supply pages may cite 18/10 on pan bodies while lids use ferritic grades — register each component line.
Catering supply pages may cite 18/10 on pan bodies while lids use ferritic grades — register each component line.
Catering supply pages may cite 18/10 on pan bodies while lids use ferritic grades — register each component line.
Catering supply pages may cite 18/10 on pan bodies while lids use ferritic grades — register each component line.
Catering supply pages may cite 18/10 on pan bodies while lids use ferritic grades — register each component line.
Catering supply pages may cite 18/10 on pan bodies while lids use ferritic grades — register each component line.
Catering supply pages may cite 18/10 on pan bodies while lids use ferritic grades — register each component line.
Catering supply pages may cite 18/10 on pan bodies while lids use ferritic grades — register each component line.
Catering supply pages may cite 18/10 on pan bodies while lids use ferritic grades — register each component line.
Catering supply pages may cite 18/10 on pan bodies while lids use ferritic grades — register each component line.
Catering supply pages may cite 18/10 on pan bodies while lids use ferritic grades — register each component line.
Catering supply pages may cite 18/10 on pan bodies while lids use ferritic grades — register each component line.
Catering supply pages may cite 18/10 on pan bodies while lids use ferritic grades — register each component line.
Catering supply pages may cite 18/10 on pan bodies while lids use ferritic grades — register each component line.
Catering supply pages may cite 18/10 on pan bodies while lids use ferritic grades — register each component line.
Catering supply pages may cite 18/10 on pan bodies while lids use ferritic grades — register each component line.
Questions
Are stainless grade numbers objective claims?
18/10, 316 and named alloy claims are measurable when test methods and scope are held.
Must grade claims match every component?
Register rows should tie each SKU part to substantiation — mixed alloys need split lines.
Does CiteBefore test alloy chemistry?
No. CiteBefore inventories visible advertising strings on URLs.
Can puffery durability lines substantiate grade heroes?
Adjectives do not replace alloy evidence when numbers appear on the same module.
Do marketplace sellers inherit outdated grade copy?
Log third-party listing strings separately from brand-owned heroes.
Inventory heroes before campaign swaps
Free scan and Watch compare live strings to your register when modules rotate.
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