United Kingdom · CAP Code · landing pages
Non-comedogenic claims on UK landing pages — CAP literacy
Blemish-prone skincare and makeup landing pages use non-comedogenic heroes beside oil-free and dermatology badges. Shoppers often read the term as a promise of clear skin rather than a formulation descriptor tied to testing. This guide helps UK marketers inventory non-comedogenic strings on live URLs. Not ASA clearance and not legal advice.
Free scan · £29 Register · £79/mo Watch
Non-comedogenic vs other skin claims
Acne-prone skincare landing pages stack non-comedogenic badges with oil-free, fragrance-free and dermatology icons. Shoppers often treat non-comedogenic as a guarantee of clear skin rather than a formulation descriptor.
CAP Code 3.7 treats many composition and performance claims as objective — marketers inventory exact wording before paid social scales.
Cross-read hypoallergenic claims, fragrance-free claims, and paraben-free claims.
Common non-comedogenic patterns
| String | Shopper read | Register note |
|---|---|---|
| Non-comedogenic / non comedogenic | Will not block pores | Check hyphenation variants in feeds |
| Won't clog pores | Colloquial equivalent | Log plain-English paraphrases |
| Comedogenicity tested | Implies protocol | Capture test name if stated |
| Acne-friendly formula | Health-adjacent | Cross-read health claims guide |
| Non-comedogenic makeup | Category-specific | Separate row from skincare hero |
INCI and claim alignment
Ingredient lists may include heavy esters while heroes say non-comedogenic — formulation sign-off should sit in evidence folders even when not printed on-page.
Dermatologist recommended lines do not automatically substantiate non-comedogenic claims — separate register rows.
See dermatologist recommended claims and clinically proven green claims checklist.
Worked example
PDP bullet: “Non-comedogenic serum for blemish-prone skin.” Before/after module shows cleared acne in fourteen days. Literacy notes:
- Non-comedogenic: Composition claim — separate from outcome imagery.
- Blemish-prone: May edge toward health claim — cross-read health PDP guide.
- Before/after: Separate row — see before/after URL guide.
- Subscription step: Checkout omits non-comedogenic — log funnel strings.
Common misreadings
- Hypoallergenic badge assumed to mean non-comedogenic. Log explicit pore language only.
- Vegan tile treated as acne safety proof. Ethics claims differ from pore claims.
- SPF module merged with non-comedogenic row. Sun protection is a separate claim class.
- Clearance SKU excluded from hero scope. Variant tables should list legacy formulas.
Desk checklist
| Check | Pass hint |
|---|---|
| Hero vs INCI review recorded | Formulation sign-off on file |
| Test method named if used | On-page or linked spec |
| Before/after separated | Before/after URL guide |
| Marketplace feed logged | Separate row from PDP |
| Agency paraphrase controlled | Agency handoff guide |
Promotional crossover
Free gift with purchase tiles may attach sample sachets with different comedogenicity profiles — variant-level rows prevent overclaim.
Limited time offer modules beside non-comedogenic heroes must not imply clinical outcomes without evidence.
See free gift with purchase claims and limited time offer claims.
Subscription and pricing modules
Subscribe-and-save copy sometimes drops non-comedogenic on renewal emails — log lifecycle messages separately from landing page hero.
Installment buy-now-pay-later badges concern credit, not pore claims — do not merge substantiation folders.
See subscription auto-renewal claims and BNPL claims.
Post-launch rescans
Reformulation without copy updates is a common CAP risk — schedule rescans after any emollient system change.
Star rating review count claims must not imply non-comedogenic proof unless reviews are substantiated — see star rating guide.
See star rating claims and claim register template.
Retail pharmacy and clinic context
Pharmacy landing pages may place non-comedogenic beside medicinal product licensing — keep cosmetic claims in the advertising register even when pharmacists endorse ranges.
Clinic locator modules that imply dermatologist supervision do not extend non-comedogenic proof to every SKU listed — log clinic copy separately.
See pH-balanced claims and silicone-free claims.
Mineral oil and talc crossover
Mineral-oil-free heroes on the same range do not substantiate non-comedogenic claims — inventory separate rows for each free-from string.
Talc-free powder marketing on adjacent categories must not imply shared comedogenicity testing unless evidence covers both lines.
See mineral-oil-free claims and talc-free claims.
Register hygiene reminder
Log hyphen and non-hyphen spellings of non-comedogenic in marketplace feeds — search indexes treat them as separate strings.
Archive screenshots when retailers request softer won't clog pores language — capture approved alternatives as their own register rows.
Preservative-free heroes on sister SKUs do not extend non-comedogenic substantiation — log cross-links without merging evidence columns.
See preservative-free claims when free-from modules stack on the same landing page.
Cruelty-free and vegan tiles concern ethics and origin — they do not substantiate pore claims without their own evidence folders.
Questions
Is non-comedogenic the same as oil-free on a landing page?
No. Oil-free describes absence of oils; non-comedogenic claims concern pore clogging. Inventory separate register rows.
Must non-comedogenic claims cite a test method?
Many pages use the term without naming comedogenicity testing. Log whether a protocol, score or dermatologist statement appears on-page.
Does CiteBefore run comedogenicity tests?
No. CiteBefore inventories visible advertising copy. Formulation testing remains your R&D team's task.
Can non-comedogenic apply to makeup and skincare differently?
Product format affects shopper expectations. Log category beside each string in the register.
Do sample sachets inherit non-comedogenic from the bottle PDP?
Promotional samples may use different formulas — capture sample URLs separately.
All guides: /guides/.