Free
£0 / week
On-screen only: top ~5 highest-risk flags (Claim + Risk + short Why). Not a PDF, not the full inventory.
- 1 URL / week · magic-link email
- Top flags only (not full inventory)
- Claim + Risk + Why — full Evidence checklist in £29 PDF
United Kingdom · CAP claim inventory
See every claim on your page before ASA does.
Paste a live UK marketing URL. CiteBefore returns a claim inventory, CAP-style risk flags, and what evidence you should hold — in seconds.
Free on-screen scan · £29 PDF Claim Register · £79/mo watch · £149/mo agency
Free scan Free-scan sample £29 Register sample
Not ASA clearance. Not legal advice. A sourced claim register for agencies and marketing teams.
How it works
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Paste your page (or a client’s live URL).
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Get every material claim pulled out — efficacy, green, “natural”, comparisons, endorsements, stats.
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Triage high / medium / lower risk with an evidence checklist per claim.
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Watch (paid) re-crawls weekly and alerts when new claims appear.
Guides
Practical CAP-style notes for UK landing pages — inventory first, then Copy Advice for contested lines. Not ASA clearance.
- Advertising claim substantiation — evidence by claim class under CAP 3.7
- Testimonials are not substantiation — inventory the claim inside the quote
- “Dermatologist recommended” badges — survey evidence vs signposting
- Agency claim-register template — intake → inventory → handover
- Superlatives and “best” claims — logging Rule 3.7 risk on a live URL
- Before-and-after URL re-scan — same path, fresh claim inventory after edits
- Countdown timers in UK ads — reading CAP urgency cues (literacy)
- Was/now pricing claims — reference pricing and Black Friday register habit
- Free delivery advertising claims — rule 3.9 contradiction literacy
- Money-back guarantee claims — rules 3.53–3.55 register habit
- CiteBefore vs ASA Copy Advice — when to use each
Pricing
Claim Register
£29 one-off
File-ready PDF for one URL: cover + full inventory (every material claim) with Evidence to hold and CAP-style notes. Not ASA clearance.
- Printable PDF · full inventory (not top 5)
- Columns: Claim · Risk · Evidence · CAP note
- Cover with URL, date, reference
Site Watch
£79 / month
- Weekly re-crawl of up to 10 nominated URLs + new-claim alerts
- 1 site you control
Agency
£149 / month
- Up to 10 client sites
- Weekly watch + alerts
Who it’s for
UK digital, brand and performance agencies, and in-house marketing teams shipping health, beauty, green, home-services, or B2B SaaS pages faster than legal can clear them.
Primary use: your sites and your clients’ sites. Competitor peeks are fine on the free tier; Watch is for properties you control.
What it is not
- Not ASA clearance or a substitute for ASA Copy Advice.
- Not legal advice and not confirmation that a claim is “cleared”.
- Not competitor surveillance-as-a-service.
- Not a solicitor, barrister, or compliance consultancy retainer.
Samples
Illustrative mock · not a live customer scan
Free-scan preview — emmalewisham.co.uk
| Claim | Risk | Hold this |
|---|---|---|
| “clinically / scientifically proven…” | High | Independent study (method, n, endpoints) |
| “outperform … recognised brands” | High | Head-to-head comparative evidence |
| “Climate Positive certified…” | High | Scheme, scope, offset vs reduce docs |
Questions
Is this ASA clearance?
No. CiteBefore is an informational claim inventory with CAP-style risk flags. It does not clear copy, and it is not a substitute for ASA Copy Advice or a solicitor.
Will you say a claim is safe to publish?
No. We list claims and the evidence you should hold. Clearance decisions stay with you and your advisers.